I’m currently sitting on the train from Leicester to London on my way to Internet world 2011 at earls court. Fortunately a friend has a mifi connection to enable me to while away the time blogging rather than looking over the shoulder of the bloke next to me on his Samsung q330 laptop (ok I did look over his shoulder to check out the model).

I thought I would fire up a quick post on the anticipation of the show and then follow this up over the weekend to see how the actual experience matched. I missed out last year so I’m expecting things to have changed a tad in the time I’ve been away. After all we do work in the fastest moving industry-type there is, don’t we?

The blurb says there’s “Over 300 solution providers and 12,000 visitors, combining five shows in one event, Internet World is the event for digital marketing and online business!”


All very well and good. But as we all know, the fact that suppliers are paying a hefty fee to exhibit at the earls court venue, means we attend these shows armed with the knowledge we are about to be pitched to harder than if we were Peter Jones.

That said some very good contacts can be found. This year I’m especially interested in mobile advertising having launched a new app for the company I work for. I’m also interested in any search providers who can offer up something a little different in terms of trending, profiling and customisation of the end user experience.

The main reason to attend however, is the keynotes. This year Internet world have certainly pulled in some big guns, so it’s worth having a look at a few.


Brian Mc Bride, UK Managing Director of Amazon’s will be talking about their many successes!
This will certainly be of interest. I’m a loyal amazon customer and have always been impressed with their innovations over the years. They always seem to approach web design and development from the customer angle and as a result have never over complicated things. I’m also an amazon associate, so it will be interesting to see if anything on affiliate marketing is covered.

Semir Mahjoub, President of Ericsson Mobile Services at Ericsson is appearing, so I’m wondering if anything will be mentioned of the recent joint ventures with Microsoft. Something of which I have blogged about in the past.

Rick Kelley , Director for Inside Sales EMEA at Facebook will be presenting. He helps oversee expanding advertising efforts with an emphasis on emerging brands. While I would always look forward to hearing from anyone at Facebook, it’s just a question if will this be a sales pitch?
If I see a live ad published with real-time stats being displayed on click-throughs, I’ll be tempted to walk out. I saw that 2 years ago.

Two more possible sales pitches may come in the form of James Kent, Analytics Research Specialist at Google who measures the impact of display advertising and
Amanda Rosenberg, Business Development Manager at Google who works specifically with mobile ads. As mentioned I am interested in how mobile advertising is developing so I’m hoping this produces some useful insight and isn’t just a pitch for more business.

The one keynote that i am disappointed I wont be able to attend is that from Laurence Bret-Stern, Marketing Director EMEA at LinkedIn. Laurence covered Social Media and the Talent Economy. I’m a real advocate of LinkedIn and believe while many social platforms may come and go, LinkedIn will continue to grow. I just hope the presentation will be made available.

Anyway, here’s hoping it will be a good show!

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